To mark Milan Design Week, the Marina Rinaldi boutique in Milan was transformed into a creative laboratory where art and design converged. A sensory journey that celebrated creativity in all its forms, inviting guests to discover the creations of FLUUIDO: a scenography of sculptural clay vases born to celebrate the union between raw material and the female body. The concept aligned with the Fuorisalone 2026 theme “Essere Progetto” (Being Project): an invitation to recognise oneself in change, embracing the capacity to imagine and evolve, relating to objects and space as identities in constant flux.
23rd e 24th of April 2026
Blooming in your way
Marina Rinaldi at Milan Design Week
The event featured Sissi, artist and founder of Fluuido, engaged in a live art performance, hand-modelling clay and plaster. At the heart of the performance was the creation of vases with fluid shapes: curves that become symbols of movement and female strength, drawing a parallel between design creations in clay-a material both strong and fragile-and the very essence of femininity, which perfectly balances these characteristics. These vases, a direct reference to the Blooming In Your Way project, were created alongside coasters depicting orchids and daisies, offered as a cadeau to guests who took part in the brand-dedicated quiz.
The day concluded with a cocktail party attended by partners and talent, including @moustachic, @liciaflorio, and @sofia.fisicaro, celebrating the union between manual craftsmanship and contemporary design.